Good Website Design Tips
You may have great content on your site, but if people become frustrated using it, they are not likely to
return. These are basic design tips to help you while you build your site and once the website is live.
1. Use contact information - Visitors may want more information. Make sure your contact
information is found easily.
2. Keep navigation menus same place - Keep the navigation menu the same place on each page. If
some pages have it on the right and some on the left this can be very confusing to your visitors.
3. Easy to read font - Do not use small font on your site. Which is easier to read
this size font (10pt) or this size font (12pt font)? If there is a lot of information
on the page, don't make the font smaller, break the page into multiple ones.
4. Check spelling and grammar - Before you upload to the Internet, check it for spelling and
grammar problems. Better yet, find someone to proof read the pages or try reading the page out loud to see if the
content flows.
5. Scanable text - A majority of your visitors will not read the page word for word, they only
scan it. Bold or highlight areas of interest or
create lists to help your visitors find information quickly.
6. View on other browser - If you use IE (Internet Explorer), view your pages on a few other
browers. A few different types of browers are Firefox, Safari, Mozilla, Netscape and Opera. If you do not have that
capability, use a forum and ask for a site review.
7. View on other monitor sizes - Not everyone has a 22" flat screen. Try to look at your site
on other monitors to make sure items are not overlaping or that your visitor don't need to scroll side to side to
see the whole page.
8. Hyperlinks are underlined - It is easier for your visitors to see it. Keep this same format
throughout your entire site. If you need to highlight a point, it is better to bold or highlight the text because
if you underline it, visitors may think it is a hyperlink and try to click on it.
9. Images have alt tag - This helps with search engine optimization and people using software
to "read" the page for them. Even though visitors can see the image, the search engine spiders do not. By using the
alt tag, it helps the spider "see" the image. Also name the alt tag to what the picture is.
10. Pages load quickly - If a soon-to-be visitor is trying to get into your website, but there
are big images or flash being used, it may take a long time for the page to load. Most people will not wait over
15-20 seconds to have a website load. They will just go find another site.
11. Search box for website (not just search engines) - Large website should have a search box
to help visitors look for pages or content of interest.
12. Each page set up the same - This is helpful to your visitors, if each page is different
they may get frustrated with trying to find what they are looking for or they may accidently click on an ad that
would take them to another site.
13. Add sitemap - Sitemaps are very easily generated. If your software does not automatically
generate a sitemap, see my website traffic page to learn where you can
generate one free.
14. Use 3 or 4 colors for your web design - Using to bold of colors or too many colors can turn
your visitors off of the site. Because of the different monitors, the colors you see may not what your visitor
sees. Check the colors scheme out on a few different monitors if possible.
15. Use pop-ups sparingly - People surfing the Internet are getting used to pop-ups, but when
they continue to pop up it can be very annoying to your visitors.
16. User friendly for dial-up - With more and more people getting high speed internet, there
are many that still use dial-up. Keep your images smaller to help with the loading speed for these visitors.
17. Images that have to do with website information - Pictures are worth a thousand words, but
keep the images to what the site is about and to a minimum.
18. Animated images will turn off - Allow your visitors to turn off any animated images. This
is geared especially to sites that have sitepal or something similar. These are great to use to guide your
visitors, but allow them the option to shut them off.
19. Scrolling up and down or back and forth to a minimum - Keep the width of your page to 800
so your visitors do not need to scroll back and forth to see the site. If you have a very long page, you may want
to create two pages (or more) so your visitors do not have to scroll much to get to the bottom of the page.
20. All links work - Test every link that you have on your site, not only when you first upload
the site, but continue to test them occassionally.
21. Have friends, family or forums review your site - This can really help you make a visitor
friendly site.
22. Remove useless images - If you have images that give no value to the contents or site
theme. Remove them as you may be able to use that space to benefit your pocketbook.
Another way to find some good design ideas for your own website, is go to the sites you like and see how they
are set up.
Also check out your competition, see how their sites are set up. Can you make the layout more user friendly?
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